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First Data FD-35 Credit Card Terminal EMV Chip Reader PIN Pad Retail Checkout
by First Data
Sold out
$75.00
SKU FD-35_OB
First Data FD-35 Credit Card Terminal EMV Chip Reader PIN Pad Retail Checkout
Item is unused. There is still a protective film over the screen. There may be some very minor scuffs. Item comes exactly as pictured.
GO BEYOND: CHIP CARD PROTECTION AT
YOUR POINT OF SALE
With the total cost of fraud in the US estimated at $8.6
billion per year, the card associations are migrating to
chip technology, also known as EMV. EMV cards contain
an embedded chip that validates the payment card and
the identity of the person using it. This adds an important
layer of security that prevents the use of counterfeit, lost
or stolen cards and reduces skimming. In time, merchants
who have not upgraded to EMV-enabled equipment will
be exposing themselves to liability for any fraud losses
that occur.
FIRST DATA ADVANTAGES THE
FIRST DATA™ FD35 DEVICE
This comprehensive device accepts PIN and signature
debit cards, all major credit cards, gift and EBT cards,
and STAR® Network transactions.
Customers can insert
their chip card into the EMV card reader, tap their
contactless card, or swipe a traditional card through the
magnetic card reader – all without relinquishing control
of their card.
In addition, the FD35 device enables mobile phone
payments, such as the new Apple™ Pay, which can
result in better customer service and help merchants
drive loyalty and repeat business by generating and
redeeming special offers.
USER-FRIENDLY FEATURES
The FD35 device features an ergonomic keypad,
visual display prompts, and lights and audio cues,
which simplify the payment process. It’s an ideal solution
for merchants who need to handle a high volume of
small-ticket transactions and wish to be ready for future
security guidelines.
INDUSTRIES SERVED
Suited for all retail environments, especially:
• Quick-service restaurants
• Convenience stores
• Retail/specialty shops
• Grocers
HELP YOUR BUSINESS
• Protect your customers through multiple layers
of security
• Meet current and future compliance requirements
• Increase store traffic through reduced checkout times
• Process more purchases in high-volume
merchant environments
• Drive consumer loyalty with alternative payment
types like mobile and contactless
• Win repeat business by generating and redeeming
offers with mobile customers
HELP YOUR CUSTOMER
• Maintain control of the payment process without having
to hand over their card
• Eliminate concerns about unauthorized use of
their card
• Make purchases using the payment method of
their choice
• Spend less time waiting in line
• Stay informed throughout the payment process through
easy-to-follow visual and audio prompts
FEATURES
• Accepts PIN-secured and signature debit cards,
all major credit cards, STAR® Network transactions,
gift and EBT cards
• Accepts chip-and-PIN-enabled cards, magnetic stripe
cards, contactless cards, mobile phone payments,
and key fobs
• PCI-PED approved device
• Protected by advanced technologies, including
chip-and PIN (aka EMV) technology, the First Data
TransArmor® solution, and one-time card number
technology on certain contactless transactions,
which includes STAR CertFlash™ for contactless
transactions, via the STAR® Network
• Open payments software that is innovation-agnostic
as new payment types emerge
• Easy USB connectivity to First Data-certified terminals
• Does not require a separate power supply
• Interactive payment process with lights and audio cue